Christine Esposito, Managing Editor05.07.21
The forecast at Urban Decay is calling for some Purple Rain.
The Prince Estate and the makeup brand will unveil an exclusive limited-edition cosmetics capsule inspired by the late artist. To honor his vibrant self-expression, Prince's signature color is highlighted alongside gold and black, according to Urban Decay.
The Prince x Urban Decay capsule—which will be available in May—and overall campaign was designed in close collaboration with key members of Prince's artistic camp. The team included creative director Trevor Guy; his beloved muse and close friend Damaris Lewis, who began touring with him in 2012; and renowned photographer/director Randee St. Nicholas who captured art for the campaign and was a close collaborator with Prince for three decades.
Wende Zomnir, Urban Decay brand co-founder and a Prince fangirl dating back to the 1980s, said paying homage to Prince made sense for many different reasons.
"We couldn't possibly imitate someone as legendary as Prince, and to compare him to a palette would diminish what he represents,” said Zomnir. “It's easy to say why this collection makes sense on the surface – his makeup looks and our shared love of purple – but we did our best to reflect his energy on a deeper level. We found his ethos of not asking permission to be who he was and owning it so boldly aligned with our values of breaking the mold and championing all forms of beauty."
The Prince Estate and the makeup brand will unveil an exclusive limited-edition cosmetics capsule inspired by the late artist. To honor his vibrant self-expression, Prince's signature color is highlighted alongside gold and black, according to Urban Decay.
The Prince x Urban Decay capsule—which will be available in May—and overall campaign was designed in close collaboration with key members of Prince's artistic camp. The team included creative director Trevor Guy; his beloved muse and close friend Damaris Lewis, who began touring with him in 2012; and renowned photographer/director Randee St. Nicholas who captured art for the campaign and was a close collaborator with Prince for three decades.
Wende Zomnir, Urban Decay brand co-founder and a Prince fangirl dating back to the 1980s, said paying homage to Prince made sense for many different reasons.
"We couldn't possibly imitate someone as legendary as Prince, and to compare him to a palette would diminish what he represents,” said Zomnir. “It's easy to say why this collection makes sense on the surface – his makeup looks and our shared love of purple – but we did our best to reflect his energy on a deeper level. We found his ethos of not asking permission to be who he was and owning it so boldly aligned with our values of breaking the mold and championing all forms of beauty."