Charles Sternberg, Assistant Editor05.11.21
Yumee, the luxury Arts-inspired Chinese makeup brand founded by Wendy Yu, is launching a limited edition Yumee x JasonWu Collector’s Set housing six signature Tassel Matt Lipsticks in a Jason Wu Beauty Clutch.
“Yumee is a beauty brand proudly ‘created in China’ and for our first collaboration therefore, it was important to me to work with a designer who shares our roots. Jason and I are great friends, we have the same passion for creativity, fashion and Chinese culture,” said Wendy Yu.
“I am so proud to work with Wendy on her debut Yumee beauty collection. The collaboration reflects the feminine, refined and sophisticated ethos that we both believe in,” Jason Wu commented.
About the Set
With unique and cruelty-free formulations, Yumee sets a new benchmark for “C-Beauty, C-Creativity and C-Craftsmanship.” The brand’s signature colors draw inspiration from Chinese porcelain and silk embroidery; the soft, natural Yumee blue is elegantly combined with a touch of gold for a fashionable and precious, yet fresh and feminine aesthetic. Product design conveys the sophistication and style synonymous with high fashion; intricate gold and environmentally-friendly faux leather detailing are reminiscent of haute couture leather goods such as mini handbags and key rings. Charms and oversized tassels turn the products themselves into highly desirable fashion accessories fit for a dressing table or handbag.
Modern technology is paired with this exploration of Chinese heritage and global artistic expression. Crafted in China in collaboration with top Japanese manufacturer Toshiki, Eversilk, Yumee’s exclusive lipstick formula evens out the complexion to conceal fine lines for a smooth long-lasting semi-matt appearance with a moisturizing feel. A high percentage of plant oils and quality vitamin E extract are integrated throughout the range to keep the skin nourished in delivering a dazzling natural look.
Yumee is committed to being a cruelty-free brand. Products and ingredients are not tested on animals, nor are suppliers conducting testing on Yumee’s behalf, said the company.
Supporting Cross-Cultural Understanding
In keeping with Wendy’s passion to use creativity as a force for good and as a bridge across continents, Yumee is donating $10,000.00 to China Institute, whose mission it is to support cross-cultural understanding between the U.S. and China through arts and culture, business programs and classroom learning. The funds will support public programming to showcase Chinese fashion, design and creativity at China Institute.
“Yumee is a beauty brand proudly ‘created in China’ and for our first collaboration therefore, it was important to me to work with a designer who shares our roots. Jason and I are great friends, we have the same passion for creativity, fashion and Chinese culture,” said Wendy Yu.
“I am so proud to work with Wendy on her debut Yumee beauty collection. The collaboration reflects the feminine, refined and sophisticated ethos that we both believe in,” Jason Wu commented.
About the Set
With unique and cruelty-free formulations, Yumee sets a new benchmark for “C-Beauty, C-Creativity and C-Craftsmanship.” The brand’s signature colors draw inspiration from Chinese porcelain and silk embroidery; the soft, natural Yumee blue is elegantly combined with a touch of gold for a fashionable and precious, yet fresh and feminine aesthetic. Product design conveys the sophistication and style synonymous with high fashion; intricate gold and environmentally-friendly faux leather detailing are reminiscent of haute couture leather goods such as mini handbags and key rings. Charms and oversized tassels turn the products themselves into highly desirable fashion accessories fit for a dressing table or handbag.
Modern technology is paired with this exploration of Chinese heritage and global artistic expression. Crafted in China in collaboration with top Japanese manufacturer Toshiki, Eversilk, Yumee’s exclusive lipstick formula evens out the complexion to conceal fine lines for a smooth long-lasting semi-matt appearance with a moisturizing feel. A high percentage of plant oils and quality vitamin E extract are integrated throughout the range to keep the skin nourished in delivering a dazzling natural look.
Yumee is committed to being a cruelty-free brand. Products and ingredients are not tested on animals, nor are suppliers conducting testing on Yumee’s behalf, said the company.
Supporting Cross-Cultural Understanding
In keeping with Wendy’s passion to use creativity as a force for good and as a bridge across continents, Yumee is donating $10,000.00 to China Institute, whose mission it is to support cross-cultural understanding between the U.S. and China through arts and culture, business programs and classroom learning. The funds will support public programming to showcase Chinese fashion, design and creativity at China Institute.