Christine Esposito, Managing Editor05.12.21
Arbonne PBC has launched a new website at www.arbonne.com with enhanced consultant and customer engagement tools. The new platform features mobile-first experiential design, aiming to simplify the shopping experience, data enablement, and demonstrate the brand’s leadership in social commerce.
The entirely reimagined customer experience and new ability to scale from a cloud hosted B2B commerce platform will support Arbonne’s growth into the future, said the company.
“This is a massive leap forward in our digital journey that elevates Arbonne into what we are calling the ‘experiential economy,’ further empowering consultants, their interactions with their teams, and customers across a more data-centric, agile ecosystem” said Tyler Whitehead, CEO. “We’ve placed significant investment and focus on key virtual business drivers to assure we are positioned well to support our growth.”
Arbonne has redesigned its website.
Through this launch, Arbonne delivers an elevated digital experience anchored in three areas: high-touch experiences in a digital environment that provides elevated trust, the intersection of data and personalized recommendations and the total empowerment of Arbonne’s consultants through innovative tools and intelligence.
“We are thrilled to debut our new website and these tools and truly feel this investment propels us further along our digital transformation to the next frontier of social commerce,” said Samir Khandhar, chief digital experience officer. “The events of the past 12-18 months have continued to raise the bar on consumer experience and expectations. We look forward to defining new, hyper-personalized ways for our consultants and clients to shop, engage, and connect across the world.”
In addition to an enhanced user experience, the website will elevate the way consumers shop and engage with Arbonne through multiple innovative shopping tools. A new recommended cart option allows consultants to build a curated assortment in just a few clicks and send it directly to a prospective customer, closing the gap from intent to buy to actual purchase. A personal shopper feature offers a true white-glove experience allowing consultants to shop on behalf of their clients who have opted for this service. Additionally, an interactive guided questionnaire leads users to a personalized, cross-category regimen builder based on their skincare needs.
The new ecosystem and infrastructure will also enable new programs and digital tools, including a suite of mobile apps to empower consultants, such as the newly launched Arbonne ContentKit, which allows its consultants to take creative control of their authentic stories through branded Arbonne assets in a curated, customized way specifically for digital and social channels.
“We can unlock tremendous value at the intersection of social commerce and content while driving greater conversion through experiential storytelling,” said Khandhar.
The entirely reimagined customer experience and new ability to scale from a cloud hosted B2B commerce platform will support Arbonne’s growth into the future, said the company.
“This is a massive leap forward in our digital journey that elevates Arbonne into what we are calling the ‘experiential economy,’ further empowering consultants, their interactions with their teams, and customers across a more data-centric, agile ecosystem” said Tyler Whitehead, CEO. “We’ve placed significant investment and focus on key virtual business drivers to assure we are positioned well to support our growth.”
Arbonne has redesigned its website.
“We are thrilled to debut our new website and these tools and truly feel this investment propels us further along our digital transformation to the next frontier of social commerce,” said Samir Khandhar, chief digital experience officer. “The events of the past 12-18 months have continued to raise the bar on consumer experience and expectations. We look forward to defining new, hyper-personalized ways for our consultants and clients to shop, engage, and connect across the world.”
In addition to an enhanced user experience, the website will elevate the way consumers shop and engage with Arbonne through multiple innovative shopping tools. A new recommended cart option allows consultants to build a curated assortment in just a few clicks and send it directly to a prospective customer, closing the gap from intent to buy to actual purchase. A personal shopper feature offers a true white-glove experience allowing consultants to shop on behalf of their clients who have opted for this service. Additionally, an interactive guided questionnaire leads users to a personalized, cross-category regimen builder based on their skincare needs.
The new ecosystem and infrastructure will also enable new programs and digital tools, including a suite of mobile apps to empower consultants, such as the newly launched Arbonne ContentKit, which allows its consultants to take creative control of their authentic stories through branded Arbonne assets in a curated, customized way specifically for digital and social channels.
“We can unlock tremendous value at the intersection of social commerce and content while driving greater conversion through experiential storytelling,” said Khandhar.
