Melissa Meisel, Associate Editor05.12.21
The color care market has bloomed in 2021 with at-home formulations to help consumers keep hair hues bright and true. Blonde locks might be the most challenging to maintain—but are worth it for those who choose to lighten and brighten their tresses. As a result, Oribe Hair Care’s latest launches also target lighter locks.
The Bright Blonde Essential Priming Serum and Bright Blonde Sun Lightening Mist are an extension to the brand’s best-selling Bright Blonde Collection, specially formulated to brighten and enhance natural and professionally-colored blonde and light brunette shades for brighter days ahead!
In other news, the Oribe brand is also expanding into Asia, as reported in Happi earlier this season.
The Bright Blonde Essential Priming Serum and Bright Blonde Sun Lightening Mist are an extension to the brand’s best-selling Bright Blonde Collection, specially formulated to brighten and enhance natural and professionally-colored blonde and light brunette shades for brighter days ahead!
In other news, the Oribe brand is also expanding into Asia, as reported in Happi earlier this season.