Niebes will oversee the manufacturer’s marketing and sales business, inclusive of the new Eco Smart product launch, earth friendly plastic that returns to nature. In this role, she will help execute and advance Federal Package’s product and marketing strategies, which are centered on providing total solutions formulating, designing, filling and packaging for the global personal care industry. Niebes joined the company on April 26, 2021 and will report to Steve Dakolios, Federal Package’s president.
“Melissa brings a comprehensive range of experience and a strong reputation for driving sales and marketing success,” said Dakolios. “Consumers are demanding more sustainable packaging and our new Eco Smart line of containers will help our brand customers meet these demands with the optimum end-of-life packaging solution. Melissa’s ability to streamline the Eco Smart message will strengthen our business and enhance our commitment to helping our customers succeed in achieving their sustainability goals.”
“I am a long-time beauty and personal care “junkie,” commented Niebes. “I am so thrilled to join Federal Package and am looking forward to working with this incredible team of leaders to offer our customers Eco Smart, a more effective sustainability option that is fully FDA compliant and made in the USA.”
Niebes joins Federal Package with over a decade of marketing and sales experience in the beauty and personal care categories. Previously, she served as vice president of sales at Reckitt Benckiser and vice president of Customer Marketing at L’Oréal USA.