Charles Sternberg, Assistant Editor05.14.21
Elims, a sustainable oral care brand, has created a solution to help people safely whiten their smiles. Their new Magic Melt-Away Teeth Whitening Masks incorporate natural ingredients to dissolve stains and reveal teeth shades whiter.
While other products require the use of trays, LED lights or strips that must be removed later, the ingredients in Elim’s Magic Melt-Away Teeth Whitening Masks are safe for our bodies, so they fully dissolve, making for the quickest and easiest application process possible, said the company.
The brand was founded by Dr. Casey Lau, who has been practicing all aspects of dentistry including cosmetics, orthodontics, and implant dentistry for over 19 years. In addition to his work at Elims, he also owns and operates Mid-Valley Dental Care in the San Fernando Valley with his dental partner. Dr. Lau is passionate about helping establish sustainability in the dental industry, which is why he co-founded Elims, to bring environmental consciousness to oral care by using plant-based packaging and good-for-the-earth ingredients in all their products.
Elims will be launching its first line of products on May 24.
While other products require the use of trays, LED lights or strips that must be removed later, the ingredients in Elim’s Magic Melt-Away Teeth Whitening Masks are safe for our bodies, so they fully dissolve, making for the quickest and easiest application process possible, said the company.
The brand was founded by Dr. Casey Lau, who has been practicing all aspects of dentistry including cosmetics, orthodontics, and implant dentistry for over 19 years. In addition to his work at Elims, he also owns and operates Mid-Valley Dental Care in the San Fernando Valley with his dental partner. Dr. Lau is passionate about helping establish sustainability in the dental industry, which is why he co-founded Elims, to bring environmental consciousness to oral care by using plant-based packaging and good-for-the-earth ingredients in all their products.
Elims will be launching its first line of products on May 24.