Melissa Meisel, Associate Editor05.25.21
Design Essentials has partnered with L’Oréal subsidiary, SalonCentric and StateǀRDA, to further its expansion of nationwide distribution.
According to the company, SalonCentric is set to carry the stylist-tested portfolio of Design Essentials products that include the best-selling Classic Collection of relaxers.
“We are very much looking forward to this exciting partnership with SalonCentric and continuing to build our relationship with passionate professionals,” said Cornell McBride Jr., the president and chief executive officer of Design Essentials.
“SalonCentric is excited about our partnership with Design Essentials, which is a highly respected brand that aligns with our commitment to the success of the stylist,” said LeAnn Bobitt, SVP of Partner Brands for SalonCentric. “As we continue to build our assortment in a way that allows us to serve and partner with all professional beauty industry professionals, Design Essentials is an important addition to our portfolio.”
Design Essentials will officially launch its nationwide partnership with SalonCentric on June 1. For other recent coverage of the hair care sector, check out out the hair color feature here.
According to the company, SalonCentric is set to carry the stylist-tested portfolio of Design Essentials products that include the best-selling Classic Collection of relaxers.
“We are very much looking forward to this exciting partnership with SalonCentric and continuing to build our relationship with passionate professionals,” said Cornell McBride Jr., the president and chief executive officer of Design Essentials.
“SalonCentric is excited about our partnership with Design Essentials, which is a highly respected brand that aligns with our commitment to the success of the stylist,” said LeAnn Bobitt, SVP of Partner Brands for SalonCentric. “As we continue to build our assortment in a way that allows us to serve and partner with all professional beauty industry professionals, Design Essentials is an important addition to our portfolio.”
Design Essentials will officially launch its nationwide partnership with SalonCentric on June 1. For other recent coverage of the hair care sector, check out out the hair color feature here.
