Melissa Meisel, Associate Editor05.29.21
Indie male grooming brand Baxter of California's latest innovation in hair styling is a liquid, non-clumping formula that delivers an all-day, flexible hold while helping to maintain overall hair health.The brand-new styling paste product has an easy-to-use and versatile liquid formula for an even application, combining all the benefits of elevated and modern styling without the hassle of breaking down or clumping in the hair.
The new Styling Paste features a host of hydrating and hair-friendly ingredients including cactus extract, agave and ginseng. For more on hair products, look here.
“Our new Styling Paste fills a gap we've noticed in our hair care and style portfolio,” noted Nathan Cook, brand manager at Baxter of California. “Guys have asked us for a versatile styling product that provides a flexible, all-day medium hold, and the Styling Paste delivers on that with a smooth, semi-matte finish that makes it ideal for any setting.”
The new Styling Paste features a host of hydrating and hair-friendly ingredients including cactus extract, agave and ginseng. For more on hair products, look here.
“Our new Styling Paste fills a gap we've noticed in our hair care and style portfolio,” noted Nathan Cook, brand manager at Baxter of California. “Guys have asked us for a versatile styling product that provides a flexible, all-day medium hold, and the Styling Paste delivers on that with a smooth, semi-matte finish that makes it ideal for any setting.”