Tom Branna, Editorial Director06.02.21
Skin care influencer Hyram Yarbro finally has some skin in the game. The social media influencer is launching Selfless by Hyram, a skin care line. The 24-year-old Yarbro has more than 6.8 million TikTok fans, 4.5 million YouTube subscribers and 1.2 million Instagram followers.
And yet, Yarbro isnt' going it alone. Selfless by Hyram: Powered by The Inkey List, is a partnership between Yarbro and Inkey List. The line will launch on June 24 in 663 Sephora stores and sephora.com. The five SKU line, each priced at $30 or less, will be introduced by Yarbro's social media channels this month.
The brand has partnered with Thirst Project and Rainforest Trust; proceeds from every purchase helps ensure clean drinking water or protects tropical forests.
The Inkey List is a UK-based company that says it is dedicated to delivering skin care ingredient knowledge to consumers.
And yet, Yarbro isnt' going it alone. Selfless by Hyram: Powered by The Inkey List, is a partnership between Yarbro and Inkey List. The line will launch on June 24 in 663 Sephora stores and sephora.com. The five SKU line, each priced at $30 or less, will be introduced by Yarbro's social media channels this month.
The brand has partnered with Thirst Project and Rainforest Trust; proceeds from every purchase helps ensure clean drinking water or protects tropical forests.
The Inkey List is a UK-based company that says it is dedicated to delivering skin care ingredient knowledge to consumers.