Tom Branna, Editorial Director06.02.21
Ulta Beauty, the largest US beauty retailer, has taken the 15 Percent Pledge. The pledge, founded by accessories brand Brother Vellies’ Aurora James, mandates that participants give at least 15% of their shelf space to Black-owned brands.
“This announcement is huge — and our partnership will have a monumental impact for Black businesses within the beauty industry. As we approach our one-year anniversary, we look forward to building on our momentum, expanding our partnerships and continuing to create opportunities for Black business owners,” James said in a statement.
The pledge goes far beyond beauty. It includes companies such as Macy's, and Crate and Barrel, as well as Sephora and Bluemercury.
“This announcement is huge — and our partnership will have a monumental impact for Black businesses within the beauty industry. As we approach our one-year anniversary, we look forward to building on our momentum, expanding our partnerships and continuing to create opportunities for Black business owners,” James said in a statement.
The pledge goes far beyond beauty. It includes companies such as Macy's, and Crate and Barrel, as well as Sephora and Bluemercury.