06.08.21
Lady Gaga's beauty brand, Haus Laboratories, celebrates the 10th Anniversary of the creative visionary’s groundbreaking Born This Way album with the introduction of the Bad Kid Vault - a covetable, limited-edition makeup box set of 16 Haus Labs beauty products including best-selling, highly-rated eyeliners (liquid, pencil, and kohl), lip crayons, glosses, and its iconic red sparkle lipstick.
The curated full size assortment gives fans the creative freedom to recreate Gaga’s iconic Born This Way visuals in a super limited-edition box adorned with a behind-the-scenes selfie taken on the set of BTW, and special message from Gaga. Named after the fan favorite “Bad Kids” track, the limited-edition kit is available exclusively on hauslabs.com for $250 (valued at over $318).
As part of the celebration throughout the month of June, Haus Labs will be giving away three signed-by-Lady Gaga vaults on the @hauslabs Instagram platform as well as kicking off a makeup transformation and lip sync challenge on TikTok, sharing a plethora of first-ever digital programming with Global Makeup Artist Sarah Tanno and Gaga's Born This Way makeup artist Val Garland, and also releasing amazing Born This Way makeup looks from friends of the brand.
According to Tanno: "Take the pressure off perfection and release your inner Bad Kid! This vault includes every product you'll need to free yourself. Don't worry about being technical, draw the line with your Punk eyeliners and see where it takes you. All three of my favorite black liners are included. Eye-Dentify Gel Kohl, which I love to create shapes or use to make a one-product smokey eye. Liquid Eye.Lie.Ner to add slick dimension with our matte, blacker than black formula and our Micro-Tip for all the fine details you want to design."
The curated full size assortment gives fans the creative freedom to recreate Gaga’s iconic Born This Way visuals in a super limited-edition box adorned with a behind-the-scenes selfie taken on the set of BTW, and special message from Gaga. Named after the fan favorite “Bad Kids” track, the limited-edition kit is available exclusively on hauslabs.com for $250 (valued at over $318).
As part of the celebration throughout the month of June, Haus Labs will be giving away three signed-by-Lady Gaga vaults on the @hauslabs Instagram platform as well as kicking off a makeup transformation and lip sync challenge on TikTok, sharing a plethora of first-ever digital programming with Global Makeup Artist Sarah Tanno and Gaga's Born This Way makeup artist Val Garland, and also releasing amazing Born This Way makeup looks from friends of the brand.
According to Tanno: "Take the pressure off perfection and release your inner Bad Kid! This vault includes every product you'll need to free yourself. Don't worry about being technical, draw the line with your Punk eyeliners and see where it takes you. All three of my favorite black liners are included. Eye-Dentify Gel Kohl, which I love to create shapes or use to make a one-product smokey eye. Liquid Eye.Lie.Ner to add slick dimension with our matte, blacker than black formula and our Micro-Tip for all the fine details you want to design."
