06.08.21
China is the world's No. 2 beauty market. Experts say it is only a matter of time before it overtakes the US as the market leader. So it makes sense for international cosmetic companies to get to know the most influential beauty influencers.
According to Launchmetrics, the top 10 beauty influencers in China are:
1. Li Jiaqi (aka Lipstick King)
2. Babe (aka Doudou Babe)
3. Ximen
4. Late Night Teacher Xu
5. Cherie
6. Viya (aka Wei Ya Viyaaa)
7. MK
8. Ryan (aka Mao Xiaoxing Ryan)
9. Miao Ye-Wu Miao
10. Brother Berry
These names are familiar to many global beauty players. In fact, most are already spokespeople for companies such as L'Oréal, Estée Lauder and LVMH.
Specifically, Li Jiaqi has collaborated with two LVMH brands (Guerlain, and Dior), as well as Estée Lauder and L'Oréal (YSL). Babe has worked with Charlotte Tilbury, Chanel, Lancôme and YSL. Ximen's collaborators include Dior, Estée Lauder, Guerlain and Tom Ford Beauty. Finally, Late Night Teacher has worked with Clarins.
According to Launchmetrics, the top 10 beauty influencers in China are:
1. Li Jiaqi (aka Lipstick King)
2. Babe (aka Doudou Babe)
3. Ximen
4. Late Night Teacher Xu
5. Cherie
6. Viya (aka Wei Ya Viyaaa)
7. MK
8. Ryan (aka Mao Xiaoxing Ryan)
9. Miao Ye-Wu Miao
10. Brother Berry
These names are familiar to many global beauty players. In fact, most are already spokespeople for companies such as L'Oréal, Estée Lauder and LVMH.
Specifically, Li Jiaqi has collaborated with two LVMH brands (Guerlain, and Dior), as well as Estée Lauder and L'Oréal (YSL). Babe has worked with Charlotte Tilbury, Chanel, Lancôme and YSL. Ximen's collaborators include Dior, Estée Lauder, Guerlain and Tom Ford Beauty. Finally, Late Night Teacher has worked with Clarins.