06.14.21
Hum by Colgate, the brand’s smart electric toothbrush, has formed a new partnership with obé Fitness, in which the digital fitness platform will host “Fitness Friday” programming in the hum by Colgate app.
The weekly content will consist of short-form workouts aimed to showcase how quick, effective movement can boost your mood and get your heart rate up in just 2 minutes, the same amount of time you should be brushing your teeth. In addition, as hum users earn Smile Points by brushing and completing activities, they can redeem those points for a 30-day free trial to obé Fitness.
“obé Fitness and hum share the same goal to show consumers how simple it can be to build healthy habits in just a few minutes per day,” said Dana Medema, vice president and general manager, North America Oral Care, Colgate-Palmolive, which was ranked No. 3 in Happi's 2020 Top 50 Report. “Together, our brands can seamlessly connect with millennials by offering experiences that will optimize their oral care and overall health and wellness.”
With hum by Colgat, users earn “Smile Points” every time they brush or complete an activity in the hum by Colgate app that can be used to purchase any product in the brand’s in-app store or redeem offerings from partners inclduing Headspace and obé Fitness.
“We’re thrilled to partner with a brand like hum by Colgate that also merges smart technology in a fun way and celebrates people for the small steps they take in their daily wellness routines,” says Melanie Parke, director of brand partnerships at obé Fitness. “Exercising and smiling both provide the amazing benefits of reducing stress and increasing quality of life. The effects are contagious to boost the mood of everyone around you.”
The weekly content will consist of short-form workouts aimed to showcase how quick, effective movement can boost your mood and get your heart rate up in just 2 minutes, the same amount of time you should be brushing your teeth. In addition, as hum users earn Smile Points by brushing and completing activities, they can redeem those points for a 30-day free trial to obé Fitness.
“obé Fitness and hum share the same goal to show consumers how simple it can be to build healthy habits in just a few minutes per day,” said Dana Medema, vice president and general manager, North America Oral Care, Colgate-Palmolive, which was ranked No. 3 in Happi's 2020 Top 50 Report. “Together, our brands can seamlessly connect with millennials by offering experiences that will optimize their oral care and overall health and wellness.”
With hum by Colgat, users earn “Smile Points” every time they brush or complete an activity in the hum by Colgate app that can be used to purchase any product in the brand’s in-app store or redeem offerings from partners inclduing Headspace and obé Fitness.
“We’re thrilled to partner with a brand like hum by Colgate that also merges smart technology in a fun way and celebrates people for the small steps they take in their daily wellness routines,” says Melanie Parke, director of brand partnerships at obé Fitness. “Exercising and smiling both provide the amazing benefits of reducing stress and increasing quality of life. The effects are contagious to boost the mood of everyone around you.”