06.18.21
When the beauty verse and crypto world collide! e.l.f. Cosmetics is pushing new frontiers and disrupting the digital space with the launch of #CryptoCosmetics. Three of e.l.f.’s beloved “holy grail” products — Poreless Putty Primer, 16HR Camo Concealer and Ride or Die Lip Balm—are getting dipped in digital gold and going 100% crypto for e.l.f.’s first collection of NFTs, or as the company calls them, “Ne.l.f.Ts”
NFT stands for non-fungible token. It’s stored on a digital ledger called a blockchain. It’s certified as a digital asset that is completely unique and can never be duplicated or be interchangeable. NFTs can be photos, videos, audio files and other types of digital files. With NFTs you can own one-of-a-kind pieces of art such as the first tweet from the founder of Twitter, an NBA highlight moment and now, an animated representation of your favorite e.l.f. product. Each NFT comes with a certificate of authenticity and ownership.
NFT stands for non-fungible token. It’s stored on a digital ledger called a blockchain. It’s certified as a digital asset that is completely unique and can never be duplicated or be interchangeable. NFTs can be photos, videos, audio files and other types of digital files. With NFTs you can own one-of-a-kind pieces of art such as the first tweet from the founder of Twitter, an NBA highlight moment and now, an animated representation of your favorite e.l.f. product. Each NFT comes with a certificate of authenticity and ownership.