Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty, says, “With this next phase in the brand’s evolution, we’re excited to offer more of a selection and ease while maintaining our same standards of authenticity, effectiveness, inclusion and transparency.”
New Clean Formulas
Plant-powered, cruelty-free formulations are ethically sourced, with botanical ingredients such as green tea, pomegranate, mango, and broccoli seed oil. The brand was always formulated without synthetic fillers, sulfates, preservatives, and fragrances. More than 35 W3LL People products have been verified by the Environmental Working Group.
W3LL People is sold on its website, and at Credo Beauty, The Detox Market, Target.com and select Target stores. The brand is also in all Ulta Beauty stores as part of Ulta’s Conscious Beauty program.