07.12.21
Cosmetify has released its look at the most popular beauty brands in the country based on annual search volume.
Rank | Brand | USA Annual Search Volume |
1 | ColourPop Cosmetics | 6,883,000 |
2 | Lush | 5,668,000 |
3 | Glossier | 5,034,000 |
4 | Morphe | 4,982,000 |
5 | Olaplex | 4,641,000 |
6 | The Body Shop | 4,056,000 |
7 | Clinique | 3,171,000 |
8 | Kiehl's | 2,937,000 |
9 | Estée Lauder | 2,906,000 |
10 | Beautycounter | 2,626,000 |
The research also digs deeper into product area, to reveal the top brand when it comes to blusher, lipstick and other key beauty categories.
BB Cream - Maybelline
Concealer - Tarte Cosmetics
Eyebrow Kits - Benefit
Eyeliner - NYX
Foundation - NARS Cosmetics
Lipstick - NYX
Makeup palettes - Morphe
Mascara - Maybelline
The color cosmetics marketplace is ready for a reset in lip color especially now that facial masks are being dropped. Get details on Summer launches and what's coming for the Fall season in this Happi.com feature.
More info: https://www.cosmetify.com/us/beauty-around-the-usa/