07.20.21
Seventh Generation has tapped Alison Whritenour, a nine-year company veteran, to serve as its next CEO.
During her nine years with Seventh Generation, Whritenour has held many roles across brand marketing, innovation and customer development. She most recently served as head of sales where she fueled growth trajectory while building a strong culture and sense of community.
As CEO, Whritenour will be charged with accelerating Seventh Generation’s growth trajectory, while staying true to its mission and values.
“From day one at Seventh Generation, I’ve been inspired by how our business can be a force for good. For nearly a decade I’ve had the unique opportunity to experience our business from a number of vantage points, from product innovation to sales, which has given me an incredible understanding of our brand, our business and our consumer,” said Whritenour. “I’m honored to steward the company and its mission as we enter a pivotal time for the homecare category on the heels of the biggest disruption of our category in decades.”
Whritenour joined Seventh Generation in 2012 to help challenge the household and personal care products industry to change the way it thinks about product development and sustainability. In her prior role as head of sales, Whritenour reported directly into Unilever organization where she had a unique vantage point of the Seventh Generation business through the lens of the broader Unilever portfolio and the role the company plays in accelerating purpose and growth and serving as a beacon for sustainability.
Former CEO Joey Bergstein will remain a member of the Seventh Generation Social Mission Board, which includes a range of dynamic sustainability leaders who ensure the mission and core values remain at the center of every company action.
Whritenour started her career in advertising before moving into brand marketing at Colgate-Palmolive. She holds an MBA from Fordham University and a BA from Loyola University in Maryland.
During her nine years with Seventh Generation, Whritenour has held many roles across brand marketing, innovation and customer development. She most recently served as head of sales where she fueled growth trajectory while building a strong culture and sense of community.
As CEO, Whritenour will be charged with accelerating Seventh Generation’s growth trajectory, while staying true to its mission and values.
“From day one at Seventh Generation, I’ve been inspired by how our business can be a force for good. For nearly a decade I’ve had the unique opportunity to experience our business from a number of vantage points, from product innovation to sales, which has given me an incredible understanding of our brand, our business and our consumer,” said Whritenour. “I’m honored to steward the company and its mission as we enter a pivotal time for the homecare category on the heels of the biggest disruption of our category in decades.”
Whritenour joined Seventh Generation in 2012 to help challenge the household and personal care products industry to change the way it thinks about product development and sustainability. In her prior role as head of sales, Whritenour reported directly into Unilever organization where she had a unique vantage point of the Seventh Generation business through the lens of the broader Unilever portfolio and the role the company plays in accelerating purpose and growth and serving as a beacon for sustainability.
Former CEO Joey Bergstein will remain a member of the Seventh Generation Social Mission Board, which includes a range of dynamic sustainability leaders who ensure the mission and core values remain at the center of every company action.
Whritenour started her career in advertising before moving into brand marketing at Colgate-Palmolive. She holds an MBA from Fordham University and a BA from Loyola University in Maryland.