The company has also unveiled its first annual Creovate event, which will bring together experts to discuss promising cannabinoid ingredients like cannabigerol (CBG) and the future of the industry. The event will be held virtually on June 22, 2021 at 11am EST / 2pm PST and feature celebrity keynote speaker, actor and director Jaime King.
With rarer cannabinoids like CBG only being found in small quantities in the plant, it can be challenging to extract and produce them at scale. Through its proprietary fermentation technology platform, Creo produces pure, consistent, premium cannabinoids at scale, and in a more sustainable way.
“We are thrilled to collaborate with Fifth & Root and Joiya to bring high-quality innovative CBG products to market,” said Creo co-founder and CEO, Roy Lipski. “With Creo, our partners gain access to an abundance of superior cannabinoid ingredients that support the development of innovative products for wellness, beauty and nutrition.”
Based on recent studies, CBG can act as a natural multi-functional antioxidant to help skin heal, hydrate and delay aging. Using Creo’s proprietary CBG, Fifth & Root is introducing a spot treatment for blemishes, while Joiya is adding new targeted skin care products to its collection that calm the skin, promote radiance, and stimulate graceful aging.
“At Fifth & Root we focus on using thoughtfully-crafted, plant-based ingredients. By partnering with Creo and infusing its sustainable and high-quality CBG within future innovation, we are able to expand our collection of pure and natural solutions for healthier skin,” commented Ginger Mollo, chief integration officer & GM of Fifth & Root.
“Partnering with Creo allows us to deliver clean, safe, and effective skincare products by maximizing the many benefits of CBG and other rarer cannabinoids,” said Rachel Ross, VP of Product Innovation of Joiya.
Creovate 2021 Event
Creovate 2021, Creo’s first annual event, took place on June 22, 2021 and explored the cannabinoid ingredients revolution. Find the recording here if you missed it.