Now, Pattern has announced two pivotal initiatives that will enable the brand to further its commitment to empowering the natural hair community, while expanding how it communicates, cares for and celebrates hair.
Starting in August 2021, Pattern’s full range of hair care products will be available at the new Ulta@Target Shop-in-Shop in over 100 locations nationwide. This expanded footprint will broaden Pattern’s reach, making the brand’s collection of products even more readily accessible to the coily, curly and tight textured hair community.
“We are thrilled to be a part of this exciting partnership that marries Ulta Beauty’s distinguished expertise with Target’s ease and convenience,” said Pattern Founder Tracee Ellis Ross. “Ulta@Target presents a disruptive, new and more engaging way for us to connect with more and more consumers,” added Ross.
Board of Directors
Pattern also announced the appointment of two new members to its Board of Directors. Effective as of June 2021, Michelle Ebanks and Anddria Clack-Rogers Varnado joined the team. The expansion of its Board reinforces Pattern’s unwavering commitment to the values that the business was founded on. One of those key values has always been cultivating an environment of inclusivity. For Pattern, this means reimagining corporate board compositions with an intentional focus on diversity, equity and inclusion.
“Anddria and Michelle are dream board members, bringing a dynamic mix of creativity, strong business acumen and proven experience that is anchored in consumer acquisition strategy. They are both highly respected leaders with a distinct passion for disruption that will help us to finally shift the industry’s narrative from Black hair care being considered a niche market segment, to one that embraces the $1.2 billion spending power of the Black consumer,” Ross commented.