For example, M·A·C Cosmetics is the first brand in The Estée Lauder Companies’ portfolio to launch the shoppable AR technology on its Snapchat profile, which allows consumers to browse product inventory, virtually try-on and purchase beauty products from the Snapchat app.
To start, Snapchatters can choose from four different Lenses to virtually try on 20 different M·A·C Cosmetics’ lip and eye products. If they like what they see, they can buy directly from the Lens. During the next few months, Snapchatters will be able to browse hundreds of products and colors all from M·A·C’s Profile—enabling beauty lovers to play and experiment with new makeup looks without ever applying physical product.
AR shopping continues to accelerate with consumers now shopping from home during the pandemic more than ever before. In a recent study Snap commissioned with Deloitte, 94% of people expect to use AR for shopping the same or more next year.
Perfect Corp. Data
Throughout the pandemic, global beauty brands have turned to the power of AR and AI technology to continue to allow consumers to try on products safely at home. M·A·C turned to Perfect Corp. to provide its AI and AR-powered technology for stunningly lifelike experiences across the spectrum of MAC Cosmetics users.
The company has deployed Perfect Corp. technology to meet its needs in a variety of ways including virtual try-on both online and in-stores, virtual shade finders, in-store iPad experiences, and more. Dropping a snapshot of the results below:
- 200% increase in customer engagement in the first month
- Providing connected journeys through omni-channel VTO
- Creating an immersive VTO environment for a frictionless customer experience
New at M·A·C
Also for Summer 2021, M·A·C Cosmetics’ iconic Lustreglass Sheer-Shine Lipstick was revamped and expanded into new shade ranges.Taking lipstick to the next level of comfort and care, Lustreglass Sheer-Shine Lipstick has been reformulated with a creamy combination of jojoba, raspberry seed, coconut and organic extra-virgin olive oils to nourish lips, while shea butter conditions and hyaluronic acid helps moisturize.
The Lustreglass rollout follows a lipgloss launch earlier in the season, as reported in Happi. For more on color cosmetics, check out the August 2021 print and online editions of Happi.