07.27.21
Nostalgia is in full effect with consumers looking to the 1990s for fashion, hair and makeup inspiration, according to market research firm Spate. After a few years of decline in lipstick interest, consumers are ready to experiment with the bold colors and formats of the 90s. Consumers are seeking out metallic lipsticks in liquid and cream formats with matte finishes. Brands that offer bold colors and buildable, long-lasting formats will win with this new experimental, risk-taking, beauty consumer, Spate asserted.
For example, 1990s favorite Urban Decay (who can forget hues of Bruise, Oil Slick, Gash and Roach) is revamping its classic Vice Lipstick for Fall 2021. The 35 vegan, high-pigment shades will roll out in three moisturizing finishes: cream, matte and shine. Neutrals and warm nude colors keep it lowkey while bright pinks, electric reds and deep purples match any mood, said the brand. The vegan formula is infused with aloe vera and avocado oil.
The new bullet design is inspired by the "modern, sculptural architecture and gritty concrete jungle" of Downtown Los Angeles, according to the brand that recently added the Prince collection in homage to all things purple.
For example, 1990s favorite Urban Decay (who can forget hues of Bruise, Oil Slick, Gash and Roach) is revamping its classic Vice Lipstick for Fall 2021. The 35 vegan, high-pigment shades will roll out in three moisturizing finishes: cream, matte and shine. Neutrals and warm nude colors keep it lowkey while bright pinks, electric reds and deep purples match any mood, said the brand. The vegan formula is infused with aloe vera and avocado oil.
The new bullet design is inspired by the "modern, sculptural architecture and gritty concrete jungle" of Downtown Los Angeles, according to the brand that recently added the Prince collection in homage to all things purple.