08.02.21
Can the Kardashian touch extend from beauty to cleaning? Bed Bath & Beyond Inc. believes so. The Union, NJ-based retailer says it has inked an exclusive retail partnership with Safely, the home care cleaning products brand founded by Kris Jenner and Emma Grede earlier this year.
Safely will debut exclusively at more than 750 Bed Bath & Beyond stores nationwide, as well as at buybuy Baby and Harmon stores.
“We’re excited to be the first retail partner for Safely,” said Joe Hartsig, Executive Vice President and CMO at Bed Bath & Beyond and president of Harmon Stores, Inc. “We know consumer demand is strong for green cleaning products, and Bed Bath & Beyond, buybuy Baby and Harmon are poised to meet the growing need. With the addition of Safely to our merchandise mix, we’re expanding our better-for-you footprint of household cleaners and giving consumers an elevated product experience they can feel good about..."
“Bed Bath & Beyond shares our mission of providing high quality products at an accessible price point. That’s why I’m thrilled to partner with this unparalleled brand and bring Safely into the homes of countless more American families,” said Jenner in a statement.
“When we decided to expand into retail, it was important to us as a brand to choose partners that share our core values,” noted Grede. “Working with Bed Bath & Beyond has allowed Safely to live out the mission of bringing safe, affordable, and beautiful cleaning products into every American home.”
Launched in March, the Safely collection has six products that range from just $5.99 to $13.99. The product line at Bed Bath & Beyond, buybuy BABY and Harmon includes hand soap, hand sanitizer, hand cream, universal cleaner, glass cleaner and laundry detergent.
Safely will debut exclusively at more than 750 Bed Bath & Beyond stores nationwide, as well as at buybuy Baby and Harmon stores.
“We’re excited to be the first retail partner for Safely,” said Joe Hartsig, Executive Vice President and CMO at Bed Bath & Beyond and president of Harmon Stores, Inc. “We know consumer demand is strong for green cleaning products, and Bed Bath & Beyond, buybuy Baby and Harmon are poised to meet the growing need. With the addition of Safely to our merchandise mix, we’re expanding our better-for-you footprint of household cleaners and giving consumers an elevated product experience they can feel good about..."
“Bed Bath & Beyond shares our mission of providing high quality products at an accessible price point. That’s why I’m thrilled to partner with this unparalleled brand and bring Safely into the homes of countless more American families,” said Jenner in a statement.
“When we decided to expand into retail, it was important to us as a brand to choose partners that share our core values,” noted Grede. “Working with Bed Bath & Beyond has allowed Safely to live out the mission of bringing safe, affordable, and beautiful cleaning products into every American home.”
Launched in March, the Safely collection has six products that range from just $5.99 to $13.99. The product line at Bed Bath & Beyond, buybuy BABY and Harmon includes hand soap, hand sanitizer, hand cream, universal cleaner, glass cleaner and laundry detergent.