According to the company, the ultra-refined rice starch dry shampoo formula now provides long-lasting fragrances. Batiste’s classic formula now carries added keratin as well. As for the packaging, the cans now feature a sleek new design for an improved, standout look.
New Product Development
Additionally, the brand has launched Touch of Gloss Shine Mist to help hair shine bright. While Touch of Gloss is not a dry shampoo, this high-shine, lightweight formula still helps upgrade in-between wash moments by delivering an upgraded next-level shine in seconds. Plus, it can be paired with Batiste’s signature dry shampoo or used on its own.
This Summer, Batiste also added a limited edition Wonder Woman dry shampoo.