JD Daojia, a division of Dada Group, and Sephora China have partnered to offer consumers one-hour shopping services throughout China. Dada calls itself the leading local on-demand delivery service in China. The move is an attempt by JD Daojia (JDDJ) to expand beyond its current grocery delivery services.

When consumers order via the JDDJ application or mini program, beauty products are delivered from the nearest Sephora store within one hour by Dada Now's riders. More than 70 Sephora stores in China have launched on the JDDJ platform, covering first and second tier cities. Based on Dada Group's partnership with JD.com, these Sephora stores will be simultaneously online with JD.com. By the end of 2021, all Sephora stores in China will be integrated both on JDDJ and JD.com. Sephora is a division of LVMH, which is ranked No. 9 in Happi's International Top 30.

Moreover, JDDJ collaborates with JD Beauty to support Sephora in its omni-channel retail, and to jointly build a new on-demand retail model of cosmetics brands. JDDJ will assist in products management, digital marketing, targeted user operations, and order fulfillment optimization, and provides an integrated O2O retail solution. With a large base of consumers with strong consumption power, JD Beauty can provide powerful advertising and help the brand reach more consumers.

At present, over 3,400 beauty stores have launched on JDDJ. The platform has also established partnerships with Watsons, GIALEN, Innisfree, THE COLORIST, and WOW COLOUR, creating a high-density and large-scale beauty supply network with beauty brands and chain retailers. During the recent 618 Shopping Festival, China's major mid-year online shopping event from June 1 to 18, sales of beauty products on JDDJ more than doubled.