08.25.21
The relaunch of Fashion Fair is set for September 1, but the iconic makeup line has been updated to appeal to today's "free-from" consumers. Fashion Fair formulators work off of a “do not use” list that is said to be similar to the Clean at Sephora format.
One thing that remains the same is a strong color story. Pigment remains the star ingredient in the cosmetics line. Fashion Fair offerings include 14 shades of Iconic Lipstick ($26); 16 shades of SkinFlex Stick Foundation ($37); 14 shades of Crème to Powder Skin Foundation ($37); Fabulous Priming Serum ($37); six shades of Set it Loose Powder and 12 shades of Iconic Pressed Powder ($34). All powders and foundations are billed as vegan and some protect against blue light. Lipstick, pressed powder and loose powder are Clean at Sephora certified. In addition to pigment, Iconic Lipstick contains sunflower seed oil and rosemary leaf to hydrate and condition lips. SkinFlex Stick Foundation contains rice bran and aloe leaf extract to soothe and soften skin, and reduce inflammation. Crème to Powder foundation contains bamboo powder and resorcinol to help fade dark spots, plus vitamin C. Finally, Fashion Fair priming serum contains peptides and hyaluronic acid to smooth and plump skin.
Fronting the brand is Kiki Layne, who has starred in films such as If Beale Street Could Talk, the drama Native Son, the action superhero film The Old Guard, and the romantic comedy Coming 2 America.
One thing that remains the same is a strong color story. Pigment remains the star ingredient in the cosmetics line. Fashion Fair offerings include 14 shades of Iconic Lipstick ($26); 16 shades of SkinFlex Stick Foundation ($37); 14 shades of Crème to Powder Skin Foundation ($37); Fabulous Priming Serum ($37); six shades of Set it Loose Powder and 12 shades of Iconic Pressed Powder ($34). All powders and foundations are billed as vegan and some protect against blue light. Lipstick, pressed powder and loose powder are Clean at Sephora certified. In addition to pigment, Iconic Lipstick contains sunflower seed oil and rosemary leaf to hydrate and condition lips. SkinFlex Stick Foundation contains rice bran and aloe leaf extract to soothe and soften skin, and reduce inflammation. Crème to Powder foundation contains bamboo powder and resorcinol to help fade dark spots, plus vitamin C. Finally, Fashion Fair priming serum contains peptides and hyaluronic acid to smooth and plump skin.
Fronting the brand is Kiki Layne, who has starred in films such as If Beale Street Could Talk, the drama Native Son, the action superhero film The Old Guard, and the romantic comedy Coming 2 America.
