08.27.21
Clean beauty brand Skylar has reimagined their clean beauty brand with new, longer-lasting eau de parfums, custom sustainable packaging, and substantial retail expansion, among other changes. The female-founded company will also unveil a stricter ingredient policy with 100% transparency, challenging the lenient disclosure requirements in the industry.
"I started Skylar when I became a mom and learned that my newborn daughter was allergic to my everyday fragrance," says CEO Cat Chen. "Everyone told me it wasn't possible to create clean fragrances that smell amazing, but I was determined to find a way. It will always be a dream of mine to continue to push and redefine clean fragrances."
True to Skylar’s promise of creating products free of toxic chemicals, the brand remains 100% vegan, cruelty-free, and hypoallergenic.
In the creation of new formula developments, the brand has excluded additional allergy-triggering ingredients. All products underwent a series of rigorous tests to ensure their safety on sensitive skin. Fragrance concentrations have also been increased from 17% to 20% to now offer eau de perfumes for a longer-lasting scent.
The full product range’s new packaging pays homage to the brand's West Coast roots and light, airy persona. Emblazoned on these packages will be Skylar’s new elliptical logo inspired by clouds, along with cloud-shaped, hand-blown glass bottles in a 100% recyclable bottle, cap and carton.
Skylar’s new scents launched this week, just in time for the upcoming fall season. Pink Canyon has notes of grapefruit, pink sale and cedar. Fall Cashmere has notes of roasted almond, spiced ginger and cinnamon bark.
"Skylar is entering a new era as a completely reimagined fragrance experience," says Bernard Zion, chief marketing officer and general manager of Skylar. "The trajectory of the brand continues to evolve as we implement these exciting changes and move into additional like-minded retailers through the end of 2021, as well as introduce new products in the home and body categories in the near future. We look forward to enhancing the consumer journey and garnering loyal Skylar enthusiasts throughout this growth."
The full restage, along with two new scents are available on Skylar.com. They will be become available in Sephora, Nordstrom, Macy's, Hudson's Bay, Anthropologie, Goop, and Revolve throughout the end of the year.