08.31.21
Coinciding with the 2021 Paralympic Games, a periodic series of international multi-sport events involving athletes with a range of disabilities held this year in Toyko, Degree Deodorant is launching a “Watch Me Move” campaign to inspire athletes of all abilities to move without the fear of judgment.
The athletes partaking in this year’s games only represent a small percentile of the athletes fighting to be seen on a daily basis, and Degree Deodorant seeks to change all that with a far-reaching campaign to give the everyday athletes living with disabilities the spotlight they too deserve.
Research conducted by Degree found that fear of judgement prevents 46% of people from moving in the US, and these figures are higher for people with disabilities, at 51%.
Degree believes in the power of movement to transform lives and that everyone should be able to experience the benefits that physical, mental and social benefits movement reaps. Committed to keeping millions of people staying fresh while on the move, Degree is equally committed to ensuring everyone – no matter their ability – has the freedom to move without fear of judgement.
“Confidence is not distributed equally. Societal fitness standards are fueling self-doubt that stops so many of us from moving freely,” said Kathryn Swallow, global brand vice president, Degree. “Our goal is to broaden society’s definition of what a ‘mover’ looks like. By giving those who do not meet society’s expectations a platform to be seen, we are able to inspire others with the confidence to move beyond their limits – whoever you are, however you move.”
Learn more about how Degree is empowering millions of people with the confidence and opportunity to move, below.