09.17.21
Ipsy, a Beauty For All Industries brand, today announces the launch of Glam Bag x Huda, a collection of beauty products curated by Huda Kattan, CEO and founder of Huda Beauty.
The self-made entrepreneur who built Huda Beauty into one of the world's fastest-growing beauty brands is bringing her love for artistry, multi-dimensionality and authenticity to the fourth edition of Ipsy's Glam Bag X program. The launch comes on the heels of the sold-out collections from Patrick Ta, Khloe Kardashian and Halsey.
Glam Bag x Huda recipients will receive a total of eight full-size products worth up to $550 for just $55. Five of the products are tailored to individual preferences through Ipsy's proprietary machine learning technology, Ipsy Match, and three can be chosen from a personalized assortment. The collection will include Huda's top selects from coveted brands such as Sunday Riley, Rare Beauty, R+CO, among others, as well as bestsellers from Huda's own Huda Beauty, Wishful skincare and Kayali.
"I wanted to build a career out of something I am truly passionate about, and for me that has always been beauty,” said Kattan. “I love making others feel beautiful, and I saw an opportunity to change the industry. This is what drew me to Ipsy—a shared vision of inspiring self-expression, nurturing self-love and redefining what it means to be beautiful.
She continued, “With my Glam Bag X collection I'm excited to share my favorite products, like our Huda Beauty Legit Lashes Mascara, Diamond Balm, and Glow Coco Hydrating Mist, among others. These are all multitaskers that can take you from an effortless everyday to sultry evening glam look."
Glam Bag X is currently available as a quarterly upgrade for Glam Bag and Glam Bag Plus members and ships every three months. The full Glam Bag X Huda collection drops in November and members can reserve their spots for this limited-edition run at ipsy.com/glambagx.