09.23.21
Sederma is rolling out a new product to combat undereye darkness.
Ameyezing is a naturally-derived cosmetic active ingredient effective on both hyperpigmented and vascular dark circles. Eco-socio-designed, this ingredient is obtained from CO2
Ameyezing is a naturally-derived cosmetic active ingredient effective on both hyperpigmented and vascular dark circles. Eco-socio-designed, this ingredient is obtained from CO2
extraction of Zingiber zerumbet rhizomes, sourced in the southern east region of Madagascar from an Ecocert For Life-labeled responsible enterprise.
Transparent and easy to process, Ameyezing is water soluble and recommended for use at 1.5%. It works to significantly decrease the production of melanin in vitro and helps reduce the intensity of pigmentogenic oxidative and proinflammatory events. It also supports the integrity of capillary walls by protecting and reinforcing these fragile structures composed of elastin and collagen, to avoid leakage of fluids.
Clinical testing conducted on mixed-sex Caucasian and Asian panels showed Ameyezing generates a significant reduction in melanin deposition in the eye contour, leading to a visible decrease in shadowing. Additionally, it helps fight against eye contour redness and puffiness by improving capillary blood flow.