10.07.21
Beauty, Inc., an omnichannel developer of proprietary and exclusively licensed brands, has closed a Series A preferred investment.
Leading the raise was Boston-based KSV Global, a growth stage investment firm that partners with entrepreneurs who are passionate about transformative growth and are committed to building long-term value and relationships.
“We are looking forward to Scent Beauty’s continued growth and international scale thanks in part to this round of funding led by KSV Global,” said Stephen Mormoris, Scent Beauty founder and CEO. “In a short period of time, our team has already reimagined and modernized the fragrance category with licensed and proprietary brands including Dolly Parton, Stetson, Simply Natural, CHER, Ron Dorff, Sam Edelman and Scent-Organix, along with upcoming launches for K3 by Kenzo Takada, Kylie Minogue and Carmindy Beauty, among others. The investment will help us continue this upwards trajectory working with the world’s leading brands.”
Scent Beauty, formerly Edge Beauty, launched in 2019. It was founded by Stephen Mormoris after a successful career as chief marketing officer of Coty Inc.
“Scent Beauty has already proven that it can revolutionize the fragrance industry and with this series of funding led by KSV,” said Board Chairman Bernd Beetz. “I am confident that we can develop even more groundbreaking launches across the fragrance and beauty category in the years to come.”
Scent Beauty products are developed exclusively in partnership with Firmenich, the world’s leader in perfume creation. The brand will launch their European website on Nov. 1 as part of a strategic goal to increase global reach.