10.11.21
Matrix has launched three new products for professionals to solve issues related to porosity, build-up and staining.
Each of these highly concentrated formulas -- InstaCure, Alt Action Clarifying Shampoo and No Stain -- were developed to address the most common needs during color and chemical services. Other recently launches from the brand targets blonde hair, as reported in Happi.
InstaCure is a professional spray that rushes to the damaged areas of each hair, smoothing the cuticles and equalizing the overly-porous state of the strands. Instacure is applied during a perm or color service and can also be used as a leave-in treatment before styling to reduce frizz and static.
Alt Action Clarifying Shampoo is a deep cleansing gel formula that clarifies the hair, removing grime and build-up from products and dirt without stripping the hair’s natural oils or irritating the scalp. Stylists rely on Alt Action to prep the hair for color correction, relaxer and texturizing services. It’s also ideal to use for correcting muddy toners, flaky scalps and color DIY mishaps.
No Stain swiftly and gently removes hair color from the skin, eliminating all traces of accidental dyes that can occur when applying color. No Stain whisks away natural and fashion shades without irritating the skin. It can be used on the scalp, ears and hairline.
SoColor and SoColor Sync Pre-Bonded Extra Coverage
Matrix also introduces SoColor and SoColor Sync Pre-Bonded Extra Coverage with fiber protections and 100% gray coverage. Formulas are now pre-bonded with an exclusive bond-protecting concentrate to protect the hairs’ inner structure, color after color, and is pre-blended with brown/beige background.
Matrix’s new innovative SoColor and SoColor Sync Extra Coverage formulas are now pre-bonded with an exclusive bond-protecting concentrate to protect the hairs’ inner structure, color after color. These permanent and demi-permanent oxidative dyes are perfectly matched so professionals can achieve seamless, root-to-tip color, that lasts and fades on tone with extra coverage that covers up to 100% gray coverage, pre-blended with brown/beige background.
Exclusive bond-protecting concentrate is composed of a unique blend of taurine and cationic polymers that act as an internal bond-support system during the coloring process; achieves up to five levels of lift in 45 minutes for extra coverage.
For after care, use appropriate Matrix Total Results Collections (So Silver, Brass Off, Keep Me Vivid, Dark Envy, Unbreak My Blonde) to maintain color vibrancy undertones and hair health.