10.13.21
European Wax Center, Inc., a leading personal care franchise brand offering expert wax services and expertly formulated proprietary products, expands the EWC Treat Ingrown Hair Serum line to provide more personalized solutions for top skincare concerns.
Along with the original Ingrown Hair Serum, the line now includes two additional clinically-demonstrated formulas – a brightening formula that leverages Vitamin C and azelaic acid to reduce the appearance of dark spots and uneven skin tones and a calming formula that's been infused with 100mg THC-free CBD to calm and soothe skin all while treating and preventing the appearance of ingrown hairs. The award-winning original Ingrown Hair Serum is clinically demonstrated to treat and prevent the appearance of ingrown hairs, bumps and breakouts.
“We’re excited to once again take feedback from our guests, and welcome product innovation to the forefront,” said Chris Kobus, chief experience officer of European Wax Center. “European Wax Center works hard to constantly add new solutions to enhance our guests waxing experience and build upon the efficacy of our exclusive products. This expansion addresses not only an incredible demand for CBD within our product portfolio, but also our guests' top skin concern of discoloration and hyperpigmentation."
EWC Treat Ingrown Hair Serum boasts a 93% agreement rate that the product treated and prevented the appearance of ingrown hairs, bumps, and breakouts when used twice daily for four weeks. A 2021 winner of The Knot Beauty Awards and one of InStyle's 2021 Beauty Editor Picks, the innovation offers an enhanced option for the guest based on EWC's esthetician feedback from their guests.