10.15.21
US biotech company NeXtraction Inc. has launched a new consumer athletic wellness brand, Kriva, which is formulated with sustainable hemp (CBDA). The products are said to help competitive athletes and others by supporting the body’s endocannabinoid system (ECS) for optimal recovery and balance, without psychoactive effect.
The essential stabilized ingredient of Kriva hemp products is an advanced, water-produced, broad-spectrum blend of raw, pure cannabinoids, including CBDA and CBGA.
The product line includes Kriva’s flagship lotion that contains a powerful bioavailable blend of botanical ingredients which meet safety and sustainability benchmarks set forth by the cosmetic industry.
“After years of suffering hamstring discomfort, I was desperate to try anything that might help,” said Kevin Hyland, former Nike, Adidas, Smith Optics and Gatorade executive. “I had tried CBD cream a couple of years ago but without any positive results. My nephew convinced me to give his company’s CBDA product a try, and after a week of rubbing the lotion into my hamstrings my discomfort was reduced significantly. I am now riding and running more than I have in years. I believe in the product and the company, and am happy to be spearheading KRIVA’s go-to-market strategies.”
The range incudes Daily Wellness body lotion, Detoxifying Charcoal soap bar, Orange Oasis soap bar and ingestible products.
NeXtraction Inc. is a sustainable U.S., cGMP ingredient wholesale and private label manufacturer which uses proprietary, solventless water extraction technology to produce raw, pure, stabilized, whole-plant cannabinoid concentrates from hemp for safe, natural, plant-based cosmetic, consumer health and wellness products.
The essential stabilized ingredient of Kriva hemp products is an advanced, water-produced, broad-spectrum blend of raw, pure cannabinoids, including CBDA and CBGA.
The product line includes Kriva’s flagship lotion that contains a powerful bioavailable blend of botanical ingredients which meet safety and sustainability benchmarks set forth by the cosmetic industry.
“After years of suffering hamstring discomfort, I was desperate to try anything that might help,” said Kevin Hyland, former Nike, Adidas, Smith Optics and Gatorade executive. “I had tried CBD cream a couple of years ago but without any positive results. My nephew convinced me to give his company’s CBDA product a try, and after a week of rubbing the lotion into my hamstrings my discomfort was reduced significantly. I am now riding and running more than I have in years. I believe in the product and the company, and am happy to be spearheading KRIVA’s go-to-market strategies.”
The range incudes Daily Wellness body lotion, Detoxifying Charcoal soap bar, Orange Oasis soap bar and ingestible products.
NeXtraction Inc. is a sustainable U.S., cGMP ingredient wholesale and private label manufacturer which uses proprietary, solventless water extraction technology to produce raw, pure, stabilized, whole-plant cannabinoid concentrates from hemp for safe, natural, plant-based cosmetic, consumer health and wellness products.