10.15.21
i-On Age Disrupting Skincare—which calls itself the first and only product line that enables the safe removal of excess iron in the skin to prevent and reverse the signs of aging—has launched at its first retail partner. The brand's products, i-On Age Disrupting Skin Cream and i-On Age Disrupting Total Performance Eye Cream, are now available for purchase on Nordstrom.com.
The brand is built around the idea that excess iron in ferritin (the body's iron-storage protein) is the root cause of free radical formation and skin damage.
While iron is essential for normal physiological functions, excess iron promotes the production of hydroxyl free radicals which damage proteins, lipids and DNA in cells, tissues and organs. The body uses skin to rid itself of iron, which is stored there by the protein ferritin. Ferritin reacts with UVA light to release iron, at which time it can produce hydroxyl free radicals, leading to skin damage. Iron and UVA also work together to enhance the activity of collagenase-1, an enzyme that breaks down collagen and elastin, causing fine lines and wrinkles, according to the brand.
The line features patented, proprietary De-Ironizing Inducer (DII) Technology. i-On Age Disrupting Skincare preemptively and safely removes excess iron from ferritin in the skin, virtually eliminating the formation of skin-aging free radicals.
"Developing this line was extremely important to me; I know that the connection between iron and skin aging is not commonly discussed in the industry because there have not been any real solutions to address it – until now with DII," said Dr. Xi Huang, founder. "I am excited about the opportunity to bring our skincare technology to a wider audience with Nordstrom.com."
The brand has a white paper that can be downloaded.
The brand is built around the idea that excess iron in ferritin (the body's iron-storage protein) is the root cause of free radical formation and skin damage.
While iron is essential for normal physiological functions, excess iron promotes the production of hydroxyl free radicals which damage proteins, lipids and DNA in cells, tissues and organs. The body uses skin to rid itself of iron, which is stored there by the protein ferritin. Ferritin reacts with UVA light to release iron, at which time it can produce hydroxyl free radicals, leading to skin damage. Iron and UVA also work together to enhance the activity of collagenase-1, an enzyme that breaks down collagen and elastin, causing fine lines and wrinkles, according to the brand.
The line features patented, proprietary De-Ironizing Inducer (DII) Technology. i-On Age Disrupting Skincare preemptively and safely removes excess iron from ferritin in the skin, virtually eliminating the formation of skin-aging free radicals.
"Developing this line was extremely important to me; I know that the connection between iron and skin aging is not commonly discussed in the industry because there have not been any real solutions to address it – until now with DII," said Dr. Xi Huang, founder. "I am excited about the opportunity to bring our skincare technology to a wider audience with Nordstrom.com."
The brand has a white paper that can be downloaded.