10.20.21
Emerging markets company Godrej Consumer Products Limited has forayed into the baby care category.
It’s first line? Goodnessme, a premium range of certified products made from organic ingredients and zero toxins designed for sensitive skin in babies and infants. The skin care products from the brand are certified organic by Ecocert, according to the Cosmos-standard – one of the highest possible certifications on organic products. The range includes a variety of products in multiple stock-keeping units like certified organic baby soap, oil, baby lotion, multipurpose baby cream and head-to-toe wash among others.
"There are baby care brands that offer safe, no toxins, natural approach, but none of them offer the higher order benefit of 'organics', a clear white space,” said Sunil Kataria, CEO, India & SAARCX, Godrej Consumer Products Ltd. “From ingredient sourcing to product formulations, to manufacturing processes, to even our product labels, the Goodnessme skin care range has gone through the most rigorous certification process laid down by Ecocert. “The endeavor at Godrej Consumer Products Limited is to invest and build consumer brands of the future. Goodnessme is part of this vision, merging both premiumization and a brand meant to serve this niche new-age consumer by being e-commerce and digital first."
The Goodnessme organic massage oil is a wholesome blend of six organic oils – almond, olive, jojoba, sesame, argan and safflower – to nourish and protect the baby's skin. The bath range has a baby soap with the goodness of organic ingredients like chamomile, jojoba oil and olive oil, and two different certified organic head-to-toe washes, one liquid-based and the other foam-based. Both body washes are tear-free, three-in-one gentle cleansers that keep baby's face, hair, and body clean and smooth.
The certified organic baby lotion provides whole-day moisturization and leaves skin feeling soft and supple owing to its organic shea butter and organic aloe vera formulation. The multi-purpose baby cream keeps the baby's skin protected against diaper rashes, redness, and skin inflammation. It also provides symptomatic relief from irritations such as itching and dryness.
Find the products on www.goodnessme.com, Amazon, Flipkart and FirstCry.