11.03.21
American Crew has launched Whip, an airy, weightless styling whipped formulation that provides subtle texture and flexible control for natural, effortless look, according to the hair care company.
Whip’s weightless formula distributes easily to create a light, non-sticky, pliable hold and natural shine for healthy-looking hair. With a subtle, fresh mint fragrance, it readily absorbs to provide definition and separation.
For fine to coarse hair of medium to longer lengths, Whip’s hybrid formula is ideal to create a fashion-forward natural look, while still providing the smooth, shiny hair that American Crew is acclaimed for.
“What I love about this product is the airiness of the texture and the control it provides while not taking over your hair,” said American Crew founder David Raccuglia. Whip keeps hair light, as if you didn’t have any product in it to begin with.”