11.04.21
NBA All-Star Chris Paul and his wife Jada Paul have invested in Type:A Brands, the California-based clean deodorant company. Jada Paul is also now a strategic advisor, according to the brand.
"We share so many purpose-led life ideas and goals with Chris and Jada Paul, and know that Jada's partnership will help us fulfill our mission to make safer products accessible for all communities," said Type:A Brands Founder and CEO Allison Moss.
"I'm looking forward to partnering with Type:A Brands, supporting female entrepreneurs, and educating moms and women of color on the importance of looking for safer personal care products for themselves and their families," said Jada Paul.
In the US, during the early days of the pandemic, demand for antiperspirants and deodorants jumped 14% as panic buying took hold, according to Nielsen. But by April, AP/deo sales plunged and remained well below pre-pandemic levels for the rest of 2020, as reported in the November 2021 issue of Happi.com
Type:A Brands launched in 2018 and is sold in mass, grocery and boutique retailers including Target, Walmart, Credo, Amazon and most recently Whole Foods. Other investors in the business include actress and activist Sophia Bush, entertainment manager Jason Weinberg and Gaingels, a diversity and inclusion investor group.
There has been a wave of indie brands entering the deodorant space over recent years.
"We share so many purpose-led life ideas and goals with Chris and Jada Paul, and know that Jada's partnership will help us fulfill our mission to make safer products accessible for all communities," said Type:A Brands Founder and CEO Allison Moss.
"I'm looking forward to partnering with Type:A Brands, supporting female entrepreneurs, and educating moms and women of color on the importance of looking for safer personal care products for themselves and their families," said Jada Paul.
In the US, during the early days of the pandemic, demand for antiperspirants and deodorants jumped 14% as panic buying took hold, according to Nielsen. But by April, AP/deo sales plunged and remained well below pre-pandemic levels for the rest of 2020, as reported in the November 2021 issue of Happi.com
Type:A Brands launched in 2018 and is sold in mass, grocery and boutique retailers including Target, Walmart, Credo, Amazon and most recently Whole Foods. Other investors in the business include actress and activist Sophia Bush, entertainment manager Jason Weinberg and Gaingels, a diversity and inclusion investor group.
There has been a wave of indie brands entering the deodorant space over recent years.