11.11.21
The makers of Twisted Sista have been in the lab working on Wellness Therapy, a breakthrough product line with botanical plant-based natural ingredients featuring hemp seed oil derived from cannabis sativa.
The product line consists of a Triple Moisture Rich Shampoo, Hydrating Treatment Conditioning Masque, Hair Elixir Oil, Styling Texture Gel and a Sculpt and Style Crème.
Known for its textured hair care styling products, the makers of Twisted Sista recognized a need for a plant-based clean beauty product line that performs well on your hair and scalp contributing to your overall well-being. With products in sustainable packaging, key ingredients include cannabis sativa (hemp seed oil), aloe, ginger, ginseng, celery, eucalyptus and rose hip oils. The invigorating scent of lavender is present and opens the senses of mind, body, and spirit. Hemp oil that comes from the cannabis plant has been used for centuries as a healing element for the body and skin, carrying a beneficial impact on hair and scalp beauty. The goal? "Change the Way You Feed Your Hair.”
Wellness Therapy's formulas and ingredients were crafted by Urban Therapy professional stylists to revitalize hair and scalp health and add performance to consumers’ styling needs.
"We believe overall beauty starts with overall health,” said Nadine Lee Carter, head of Urban Therapy's product development and brand marketing. “Consumers are embracing a 360-degree wellness lifestyle and consciousness. This product takes this into account from all angles. Natural ingredients, traditional methods and sustainable packaging all lead to a sense of harmony around the brand.”
The products are available at Sally Beauty Supply starting Nov. 15 and online now at sallybeauty.com.