11.15.21
Global makeup artist Natasha Moor, founder and chief empowerment officer of Natasha Moor Cosmetics, has launched the PowerHouse Classics and PowerHouse Fall In Love Collections of Molten Matte Liquid Lipsticks at three Planet Beauty stores in Southern California—Dana Point, Newport Beach and Laguna Niguel.
The two boxed sets each feature four moisturizing, long-lasting mini lipsticks from Natasha Moor’s signature makeup collection. The cruelty, paraben and sulfate-free Molten Matte Liquid Lipsticks were the first products Moor created when developing her eponymous cosmetics brand. This preview represents the brand’s first foray into brick-and-mortar retail in North America after launches on Macys.com, Verishop and Amazon in the United States and through Nykaa in India earlier in the year.
Natasha Moor Cosmetics have been available in Sephora Hong Kong, Singapore, Malaysia and The Philippines since 2019.
“We are very excited to get to know the Planet Beauty customer and can’t wait for them to get their hands on our PowerHouse kits, which feature some of our most popular shades in the cutest little minis,” said Moor, who was on hand at the stores during the kickoff. “They make ideal stocking stuffers.”
The PowerHouse Classics Collection ($36) features three of the brand’s most popular shades—CEO, Storm and Bulletproof— plus new shade Gratitude.
The PowerHouse Fall In Love Collection ($36) includes Survivor, Willpower, Soar and Winner.
About Natasha Moor
Natasha Moor, of Indian descent, grew up in Hong Kong and currently lives in Dubai. Her namesake cosmetics company is based in Los Angeles. She began her career as a wedding makeup artist who was flown around the world by her clients for their special day. She began her own cosmetics line when she wanted products and formulas that she couldn’t find. Today, she helms Natasha Moor Cosmetics as founder and chief empowerment officer. She continues to do makeup for VIP weddings and close friends.