12.03.21
Preventing environmental impact before it is generated is essential to achieve a circular beauty industry, an industry that operates in harmony with nature’s rhythms, where collaboration and transparency are key.
Pomarage was born as this intention of collaboration between different points in the value chain: an agro-cosmetics symbiosis between Provital and a local supplier (Mooma) to upcycle the apple pomace produced when processing apples.
The Company successfully assessed the cosmetic benefits of this polyphenol-rich raw material thanks to two in-vitro studies performed in both normal and aged human dermal fibroblasts. The results of these studies confirmed that the health-giving properties of apples are also reflected in the improvement of the skin's extracellular matrix and the re-densification of the dermis, thanks to Pomarage’s action on the endogenic production of collagen and hyaluronic acid, as well as on the reduction of inflammatory and cellular senescence processes, turning what was supposed to be an agro-food residue into a qualitative well-aging active.
It is due to all these benefits on the skin health, as well as its local and upcycled origin, that Pomarage is in line with nature’s rhythms: a Km-0, COSMOS approved, 100% natural origin and vegan-compliant ingredient that will contribute to reduce the apple waste production, to increase the profit for the primary sector, and to reduce our carbon footprint. Like a gem hidden in the waste, Pomarage is the emerald in the apple.
In the end, Pomarage is a homage to nature and a step forward in the preservation of its resources, and thus, a tribute to nature's life cycles.
Check out a short documentary of the supplier: