12.07.21
Chipotle Mexican Grill back in the soap business. The fast-casual restaurant chain has released a new Cilantro Soap bar that is available for purchase on chipotlegoods.com while supplies last.
The brand posted a mock Cilantro Soap package on Instagram in August 2021, which inspired the launch of the real soap.
Why such fuss? Roughly 4 to 14% of the population is genetically wired to experience a soapy flavor when they eat cilantro. With several Chipotle menu items featuring cilantro, the fresh green herb has been one of the most debated ingredients among fans on social media. Over the years, Chipotle has addressed fans' love and disdain for cilantro in popular social media posts.
"Our Cilantro Soap plays into a larger trend of turning digital moments into real life experiences," said Chris Brandt, CMO.
The new bar soap is $8.
Chipotle is no stranger to the beauty business. In fact, e.l.f. tapped the company for a special spring cosmetics launch.
The brand posted a mock Cilantro Soap package on Instagram in August 2021, which inspired the launch of the real soap.
Why such fuss? Roughly 4 to 14% of the population is genetically wired to experience a soapy flavor when they eat cilantro. With several Chipotle menu items featuring cilantro, the fresh green herb has been one of the most debated ingredients among fans on social media. Over the years, Chipotle has addressed fans' love and disdain for cilantro in popular social media posts.
"Our Cilantro Soap plays into a larger trend of turning digital moments into real life experiences," said Chris Brandt, CMO.
The new bar soap is $8.
Chipotle is no stranger to the beauty business. In fact, e.l.f. tapped the company for a special spring cosmetics launch.