12.09.21
Pacsun will expand its gender-neutral offerings with the release of Pacsun For All Fragrance ($22), a new scent created to further the retailer's focus on inspiring inclusivity amongst its consumers.
With gender-neutral a growing category for the retailer, Pacsun has made recent advances in the space, including the introduction of Color Range, Pacsun's first fully-dedicated gender-neutral and sustainable clothing brand. It also hosted a gender-neutral design competition together with The Fashion Scholarship Fund, and Pacsun Kids label with a full range of gender-neutral pieces. Pacsun continues to produce more fluid product options, which are increasingly sought-after by its primary consumer, Generation Z.
"Over 50% of our core consumers, Gen Z, are said to shop outside of their assigned gender," added Alfred Chang, Co-CEO of Pacsun. "Our gender-neutral clothing collections have been extremely well-received, and we knew it was time to evolve our fragrance category too and think outside the traditional gender lines."
Achieved by combining dynamic ingredient notes, Pacsun For All is a multi-faceted fragrance that evokes balance by integrating strength and softness. The fragrance features highlights of sparkling bergamot and zesty grapefruit at the top, combined with a heart of spicy nutmeg and fresh mint to give the scent a youthful kick.
"At Pacsun, we understand the importance of defying stereotypes through our product offerings to truly allow our customers to express their identity and personality," said Brie Olson, president at Pacsun. "Similar to style, scent is extremely personal, and we wanted to go beyond the binary to develop an all-inclusive fragrance fitting for everyone."
Pacsun For All is available now at Pacsun retail locations and at Pacsun.com.