12.14.21
Prime Matter Labs, a leading contract manufacturer of beauty and personal care products, announces the appointment of Aaron Paas as incoming CEO.
Paas will succeed current CEO Mohamed Barakat.
"Aaron has a relentless passion for identifying and meeting the needs of our brand partners and the trends affecting them," said Barakat. "We are extremely optimistic about the direction of the company and are thrilled to have Aaron lead the Prime Matter Labs team forward as we continue to make contract manufacturing better for brands."
In his new role, Paas will partner with Barakat over the coming months to transition responsibility for all the operations and strategy of the company, including the continued growth across each of Prime Matter Labs' facilities in Miami, Southern California, and New York City. Paas joined Prime Matter Labs two years ago as chief revenue officer and has played a key role defining and executing its growth strategy over that period. During his time, Prime Matter Labs has expanded from South Florida to a national footprint, has increased its workforce two-fold, and has grown its customer base significantly to include some of the fastest growing emerging brands across the beauty and personal care landscape.
Paas has spent his career in the consumer-packaged goods and technology sectors, leading teams and organizations through every stage of product and brand development. Paas got his start at Procter & Gamble where he led progressively larger brand, operations, and product development teams, ultimately leading the Gillette Mach 3 brand operation. From P&G he went on to technology startup Etsy.com and eventually founded his own personal care brand, Wildist, which he led until joining Prime Matter Labs.
"The Prime Matter Labs mission is centered on being a better partner by looking through the brand lens,” explained Pass. “My perspective on the future of Prime Matter Labs is shaped by the challenges that brands face every day as they work tirelessly to put the best products possible in their consumer's hands. We are at an exciting time in the evolution of the beauty and personal care landscape and our product development and production platform will be a key driver of innovation and growth for our brand partners, some of the most important consumer brands in their categories."
Over its four-decade-long history, Over Prime Matter Labs has produced award-winning skin, sun, hair, and body care products and is consistently recognized as a best-in-class brand partner for its research and development expertise, customer-focus, and operational agility. In early 2020, Barakat and his co-founders, Mark Barakat and Frank Linares, partnered with Monogram Capital Partners, a leading consumer private equity investment firm, to embark on a bold new vision to position Prime Matter Labs for long-term success.
"Our belief in Aaron was a notable component of our investment thesis and we couldn't be happier with the strategically-minded and essential leader he has proven to be,” said Oliver Nordlinger, co-founder and partner at Monogram.
Looking for more C-suite news? Check out our recent feature here.
Looking for more C-suite news? Check out our recent feature here.