“Over fifteen years ago, I founded Supergoop! with a mission to transform the sunscreen industry and eradicate skin cancer by making everyday essentials with SPF that people want to wear,” said Thaggard. “Today, we’ve changed consumer behavior and attitudes toward SPF through innovative products and education. We couldn’t be more thrilled to join the Blackstone family of female-founded, category-creating companies to further that mission. Their experience of driving growth around the world is exceptional and will be critical to furthering our efforts to change the way the world thinks about sunscreen.”
Thaggard launched the brand after a close friend was diagnosed with skin cancer at age 29. Her mission was to develop highly innovative dermatologist-approved, clean-ingredient SPF products that feel good to wear, make it easier to incorporate sunscreen into everyday routines and help consumers make daily sun protection a habit. Today, with nearly 50 formulas, Supergoop! has created a new category of daily-use SPF for everyone, from makeup-loving Millennials to Gen Z skincare enthusiasts, wellness-minded men to six-month-old babies. Its formulas have earned two Time Magazine’s Best Invention of the Year honors and seven consecutive Allure Best of Beauty Seals, as well as being named one of WWD Beauty Inc.'s Power Brands.
According to Ann Chung, global head of consumer for Blackstone Growth, by creating a new category in SPF-focused skincare, Thaggard is the kind of innovative founder who is inspiring mission-driven entrepreneurs globally.
"Supergoop!’s everyday products that look and feel great while providing meaningful protection from sun damage are changing the way people view sunscreen," said Chung. "We’re proud to support the continued expansion of this business and to welcome Holly, Amanda and their incredible management team into the Blackstone family.”
Supergoop! CEO Amanda Baldwin said the company wanted a partner who could help drive the business to reach the next level.
“We’re excited to work with the team at Blackstone because they think differently, reinforce our strengths and will help the team scale Supergoop! through expanded brand awareness, international exposure and out-of-the-box product innovation,” added Baldwin.