01.13.22
WHP Global is entering into a long-term licensing agreement with A. P. Deauville to launch a line of bath and body care products for the Anne Klein brand.
With product shipping this month, Anne Klein Bath and Body products will be carried in select department stores, e-commerce and specialty retailers throughout the United States and Canada.
"We are excited to partner with WHP to bring a new and significant category to the iconic Anne Klein brand, which serves the needs of millions of women around the world through timeless, elegant style," said Fred Horowitz, chairman and CEO at A.P. Deauville. "With the addition of personal care products, Anne Klein can further empower its customer whether they are starting or ending their day with a restorative and nourishing experience that only the Anne Klein Bath & Body line can offer."
Anne Klein's Bath & Body collection features a full line of women's bath, body care and spa products including a range of restorative body washes, exfoliating scrub and lotions, radiant face cream and cleanser, liquid hand soap, calming bubble bath, and more.
"With self-care at an all-time high, we are thrilled to be partnering with A.P. Deauville to bring to life an elevated bath and body collection for the Anne Klein brand in one of the highest growth sectors of the beauty market," said Stanley Silverstein, chief commercial officer at WHP Global, owner of the Anne Klein brand. "As we kick off the new year, we remain committed to expanding Anne Klein's product assortment and offering customers a new way to experience and incorporate this timeless brand into their everyday lives."