01.14.22
Clé de Peau Beauté, global luxury skincare and makeup brand, turns 40 this year – marking four decades in pursuit of radiance and masterful craftsmanship through science and innovation.
The anniversary marks the ideal occasion to commemorate achievements while presenting the brand's bold aspirations for the future. To herald the next chapter, Clé de Peau Beauté is naming Dakota Fanning, Diana Silvers, and Ella Balinska as the new faces of the brand. Each of the women embody characteristics of the brand's DNA: intelligent and uncompromising, while representing a global community of women who possess an innate radiance that makes each one extraordinary.
"Our 40th anniversary is an important occasion for Clé de Peau Beauté and it is the ideal opportunity for us to celebrate the women that we serve,” said Mizuki Hashimoto, chief brand officer of Clé de Peau Beauté. “We firmly believe that inner radiance lies at the core of every woman – the brand also recognizes that true radiance is multi-faceted and finds expression in many different ways, each one as uniquely beautiful as the other. I'm therefore delighted to introduce Dakota, Diana, and Ella, three actors who are truly representative of today's women, empowered, confident, socially conscious, and always working towards unlocking their own potential and the potential of those around them. We're so excited to have them as a part of the Clé de Peau Beauté family."
In line with Clé de Peau Beauté's trademark dedication to harnessing the best in science and innovation, the brand leveraged cutting edge technology to congregate media from around the world in The House of Infinite Radiance – a virtual home that presents all facets of the brand, present and future. In The House of Infinite Radiance, guests had the opportunity to meet Clé de Peau Beauté's three new global brand ambassadors for the first time and preview the covetable collections that will be presented during the year ahead, through interactive touchpoints and bespoke content.
"What really speaks to me about the brand is that it champions high-quality products and a global philanthropic mission that empowers girls to find their voice through education,” said Balinska. “This is important to me, and I'm proud to do that with outstanding women like Dakota and Diana."
The actors will make their first commercial appearance in January 2022 in a campaign shot by Cliff Watts. Dakota, Diana, and Ella will attend exclusive media launch events, starting this January with The House of Infinite Radiance. Over the course of 2022, Clé de Peau Beauté will be present new products and collections to celebrate the special year.