01.24.22
Gen Z actress and content creator Addison Rae has been tapped to be a global brand ambassador for Vital Proteins. The influencer took to Instagram to reveal the partnership.
According to Rae, she has incorporated Vital Proteins Collagen Peptides and Wellness Gummies into her daily routine for years. In her role as global brand ambassador, Rae will share her love of the brand, products, including the wellness gummy line, in addition to educating her fans on the benefits of collagen at every age.
“I’m so excited to be partnering with my favorite collagen brand, Vital Proteins,” said Rae. “Vital has been an easy and beneficial part of my everyday routine and I’m so happy to share it with you all.”
Beauty Inside Out
Vital Proteins offers a variety of products including supplements, vitamins, and food and beverage items. The Nestle-owned brand is built on the belief that collagen is the body's most abundant protein and helps to support hair, skin, nail, bone and joint health. Since the body becomes less efficient at producing collagen as humans age, it is vital to incorporate it into daily routines.
Rae's efforts in her new role will be supported by Vital Proteins ambassadors around the world who are collectively helping to spread knowledge on the importance of collagen and overall wellness.
“We are extremely proud to welcome Addison to our Vital Proteins family,” said Kurt Seidensticker, founder and CEO of Vital Proteins. “Addison inspires a whole new generation of wellness as she shares her personal experience with her fanbase.”
Rae has had a busy year by way of beauty, with a new launch at Sephora and the debut of the AF collection, as reported in Happi.