01.24.22
Colgate-Palmolive Company and 3Shape are partnering to introduce an exclusive, tailored-to-patient teeth whitening tool for dental clinics across the US. The new tool will enable more accurate consultations and deliver an improved patient experience, said the maker of Colgate toothpaste.
Colgate-Palmolive worked with the a digital dentistry 3D scanner software and service provider to introduce the Colgate Illuminator. This new in-clinic predictive tool shows personalized results for consumers of Colgate’s high-impact teeth whitening product, Colgate Optic White Professional.
Dentists can access the new Colgate Illuminator software via the groundbreaking new 3Shape Unite digital dentistry platform. From there, dentists can provide each patient with a scan that conveys a simulation of the predicted outcome from the whitening treatment.
3Shape’s new software employs an evidence-based algorithm to display an interactive “before and after” patient photo. Based on a patient’s age and teeth shade, the 3Shape software provides a predictive preview of how the teeth will look following the treatment process.
This collaboration aims to help remove the guesswork and alleviate the apprehension patients often feel when they visit a dentist to discuss tooth whitening treatments.
“Colgate believes bright futures start with beautiful, healthy smiles. We’re proud that the Colgate Illuminator improves the whitening experience for both dentists and patients. With this predictive, innovative tool, dentists can personalize the whitening experience by showing patients how their teeth could whiten when using Optic White Professional high-impact tooth whitening products based on results achieved in clinical studies. And we believe patients are going to love seeing what is possible and how their bright new smile could look,” said Dr. Maria Ryan, Colgate-Palmolive’s chief clinical officer.
“We’ve created a smile whitening simulation tool that has the potential to really help ease patients’ aesthetic concerns: it’s fast and powerful. We believe that partnerships like this are the way forward when advancing patient care and improving the patient experience,” said akob Just-Bomholt, CEO, 3Shape.
Colgate-Palmolive worked with the a digital dentistry 3D scanner software and service provider to introduce the Colgate Illuminator. This new in-clinic predictive tool shows personalized results for consumers of Colgate’s high-impact teeth whitening product, Colgate Optic White Professional.
Dentists can access the new Colgate Illuminator software via the groundbreaking new 3Shape Unite digital dentistry platform. From there, dentists can provide each patient with a scan that conveys a simulation of the predicted outcome from the whitening treatment.
3Shape’s new software employs an evidence-based algorithm to display an interactive “before and after” patient photo. Based on a patient’s age and teeth shade, the 3Shape software provides a predictive preview of how the teeth will look following the treatment process.
This collaboration aims to help remove the guesswork and alleviate the apprehension patients often feel when they visit a dentist to discuss tooth whitening treatments.
“Colgate believes bright futures start with beautiful, healthy smiles. We’re proud that the Colgate Illuminator improves the whitening experience for both dentists and patients. With this predictive, innovative tool, dentists can personalize the whitening experience by showing patients how their teeth could whiten when using Optic White Professional high-impact tooth whitening products based on results achieved in clinical studies. And we believe patients are going to love seeing what is possible and how their bright new smile could look,” said Dr. Maria Ryan, Colgate-Palmolive’s chief clinical officer.
“We’ve created a smile whitening simulation tool that has the potential to really help ease patients’ aesthetic concerns: it’s fast and powerful. We believe that partnerships like this are the way forward when advancing patient care and improving the patient experience,” said akob Just-Bomholt, CEO, 3Shape.