01.31.22
BrandSpark International and Newsweek have announced the winners of the 2022 Best New Product Awards. More than 11,000 Americans participated in the national survey to pick the 61 winning products across food and beverage, beauty, health and personal care and household products
The winners are based on a national survey of real shoppers, according to BrandSpark, which actively seeks out triers of the products who vote on appeal, repurchase intent and product superiority.
"There are so many new products launched each year, and consumers want to know which ones are really the best and worth purchasing," said Robert Levy, president of BrandSpark International. "It is increasingly difficult for brands to break through the clutter and stand out. 7 in 10 Americans rely on the recommendations of other consumers to choose which products to buy. This is where the Best New Product Awards program comes in: it helps products stand out from competition and brands gain an edge in the market by leveraging their win across various channels including traditional, digital, and e-commerce" said Levy.
Here are the 2022 Best New Product Awards in Happi’s markets:
Source: BrandSpark
For more information about the Best New Product Award winners, visit: www.BestNewProductAwards.com.
Interest in new products increased in 2021, with 73% of household shoppers declaring they like trying new products, and 51% reporting they “actively look for products that are new and different.” Nearly 7 in 10 say they will pay more for a new product they believe might provide a better experience.
In the survey, seven in 10 beauty shoppers believe ongoing innovation continues to provide better beauty products. Cosmetics & Beauty rebounded in the past year, and consumers' appetite for innovation in the segment. Top scoring winners include Neutrogena Rapid Wrinkle Repair Retinol Face Serum Capsules, it cosmetics Bye Bye Dullness Serum and L'Oreal Paris Revitalife Pressed Night Cream, according to Brandspark.
An important area for innovation in 2022 and beyond will be environmental sustainability, according to Brandspark. In the survey, 46% of consumers said they want to be leaders in reducing their environmental impact. Although very few consumer innovations are led by sustainability, brands are starting to make progress. The average new product in the 2022 program was reported as having more sustainable packaging than typical competitors by 59% of buyers, and as having more sustainable ingredients by 67%.
In addition, 7 in 10 Americans believe that research is constantly leading to better products that can help them manage their long-term health. According to BrandSpark, six in 10 Americans report they look for new products that will make their life easier. Also supported by Americans' focus on relaxation and well-being, Cannabis-infused products have gone mainstream from food to beauty with wins from Karma CBD Water and CBD Living Lotion.
Best New Product Awards is partnered again for its second year with Newsweek to help drive awareness of these award-winning products. The partnership will include features of the winners in Newsweek's print and digital publications, targeted communications to readers, and unique high-value advertising opportunities for brands anchored by editorial content. Winners will also be featured on ShopperArmy.com - an engaged community of shoppers who try and review products, along with other media opportunities.
The winners are based on a national survey of real shoppers, according to BrandSpark, which actively seeks out triers of the products who vote on appeal, repurchase intent and product superiority.
"There are so many new products launched each year, and consumers want to know which ones are really the best and worth purchasing," said Robert Levy, president of BrandSpark International. "It is increasingly difficult for brands to break through the clutter and stand out. 7 in 10 Americans rely on the recommendations of other consumers to choose which products to buy. This is where the Best New Product Awards program comes in: it helps products stand out from competition and brands gain an edge in the market by leveraging their win across various channels including traditional, digital, and e-commerce" said Levy.
Here are the 2022 Best New Product Awards in Happi’s markets:
HEALTH & PERSONAL CARE CATEGORIES |
PRODUCT |
Acne Control Facial Cleanser | CeraVe Acne Control Cleanser |
Apple Cider Vinegar Supplement | Bragg Apple Cider Vinegar Supplement |
Body Lotion | Jergens Body Butter- Sandalwood |
CBD Topicals | CBD Living Lotion |
Collagen Supplement | Vital Proteins Peppermint Mocha Collagen Creamer |
Facial Cleanser | Cetaphil Gentle Skin Cleanser |
Hand Soap | Colgate Foaming Hand Soap Tablets |
Immune Support Supplement | Nature's Way Sambucus Relief Gummies |
Kids Multivitamin |
Nature's Truth Just 4 Kidz Multivitamin Gummies + Probiotic |
Natural Deodorant | Hello Products Naturally Friendly Deodorants |
Shampoo Bar | Garnier Whole Blends Shampoo Bars |
Whitening Toothpaste |
Colgate CO. Oh So Dazzling Enzyme-Powered Whitening Toothpaste |
BEAUTY CATEGORIES | |
Face Moisturizer | Cetaphil Healthy Radiance Renewing Cream |
Lip Color | Covergirl outlast All-Day Lip Color Neutrals Collection |
Makeup Primer | NYX Marshmellow Smoothing Primer |
Mascara | L'Oréal Paris Voluminous Noir Balm |
Nail Polish | Sally Hansen Miracle Gel Top Coat |
Retinol Serum |
Neutrogena Rapid Wrinkle Repair Retinol Face Serum Capsules |
Vitamin C Face Serum | it cosmetics Bye Bye Dullness Serum |
HOUSEHOLD CATEGORIES | |
Bed-in-a-Box (under $600) |
Nue by Novaform Advanced support 10-inch uplifting foam mattress |
Hybrid Mattress | Restonic Hybrid Mattress |
In-Wash Scent Booster | Downy Light In-Wash Scent Booster |
Laundry Detergent | Tide Hygienic Clean Heavy Duty 10X Free Power PODS |
For more information about the Best New Product Award winners, visit: www.BestNewProductAwards.com.
Interest in new products increased in 2021, with 73% of household shoppers declaring they like trying new products, and 51% reporting they “actively look for products that are new and different.” Nearly 7 in 10 say they will pay more for a new product they believe might provide a better experience.
In the survey, seven in 10 beauty shoppers believe ongoing innovation continues to provide better beauty products. Cosmetics & Beauty rebounded in the past year, and consumers' appetite for innovation in the segment. Top scoring winners include Neutrogena Rapid Wrinkle Repair Retinol Face Serum Capsules, it cosmetics Bye Bye Dullness Serum and L'Oreal Paris Revitalife Pressed Night Cream, according to Brandspark.
An important area for innovation in 2022 and beyond will be environmental sustainability, according to Brandspark. In the survey, 46% of consumers said they want to be leaders in reducing their environmental impact. Although very few consumer innovations are led by sustainability, brands are starting to make progress. The average new product in the 2022 program was reported as having more sustainable packaging than typical competitors by 59% of buyers, and as having more sustainable ingredients by 67%.
In addition, 7 in 10 Americans believe that research is constantly leading to better products that can help them manage their long-term health. According to BrandSpark, six in 10 Americans report they look for new products that will make their life easier. Also supported by Americans' focus on relaxation and well-being, Cannabis-infused products have gone mainstream from food to beauty with wins from Karma CBD Water and CBD Living Lotion.
Best New Product Awards is partnered again for its second year with Newsweek to help drive awareness of these award-winning products. The partnership will include features of the winners in Newsweek's print and digital publications, targeted communications to readers, and unique high-value advertising opportunities for brands anchored by editorial content. Winners will also be featured on ShopperArmy.com - an engaged community of shoppers who try and review products, along with other media opportunities.