03.02.22
Clean beauty maker Beautycounter, a direct-to-consumer company, hired Kara Trousdale as chief commercial officer. Prior to this appointment, Trousdale was chief marketing officer for Amazon Fashion. She had been at Amazon for eight years.
At Beautycounter, Trousdale will expand the accessibility of “clean” beauty as she oversees the brand’s omnichannel model, focusing on scaling retail and e-commerce.
“As a longtime customer and admirer of the business, I am thrilled to join Beautycounter as chief commercial officer,” Trousdale said in a statement. “It’s an exciting time to work in beauty. Consumers are demanding safer products and greater transparency, and Beautycounter is leading on both fronts. I’m honored to have the opportunity to help grow this mission-driven business that puts the health of its consumers and the planet first.”
At Beautycounter, Trousdale will expand the accessibility of “clean” beauty as she oversees the brand’s omnichannel model, focusing on scaling retail and e-commerce.
“As a longtime customer and admirer of the business, I am thrilled to join Beautycounter as chief commercial officer,” Trousdale said in a statement. “It’s an exciting time to work in beauty. Consumers are demanding safer products and greater transparency, and Beautycounter is leading on both fronts. I’m honored to have the opportunity to help grow this mission-driven business that puts the health of its consumers and the planet first.”